Communication Strategies in Public Health

Registration Closed

Wednesdays, June 10, June 17, and June 24, 9am-3pm

Designing communication strategies to support a public health intervention is a multifaceted and complex skill, which requires careful preparation, logical thinking, and creativity, at the same time being based in theory and evidence. There is no recipe to follow, but rather a set of interrelated issues to consider when developing a coherent and workable plan. The planning process is highly creative and interactive.  In order to produce a communication plan that is strategic, effective, and practical it requires collaborative thinking and thorough research.

This program focuses on the development and execution of a planned communications strategy for a public health organization that is responsible for a community-based intervention.  The program also features a review of basic theory and research that can inform the health communications process.  Participants will identify a public health intervention for which they want to develop an accompanying communication plan.  Participants will also develop a communications strategy and prepare several media executions to advance the communications strategy, which may include a pitch letter with infographic, press release, commentary/editorial, letter to the editor/online blog, scheduled press event, social media platform (i.e., Twitter feeds, Facebook pages), interview, elevator pitch, video, and prototype of a mobile app.

While the ultimate communication strategy has to support the chosen intervention in a targeted way and be feasible to implement given resources, learners will be exposed to a variety of communication techniques to apply to other interventions and contexts.

PHX provides a 25 percent discount to students, SPH alumni, and BU faculty and staff. We will also offer a 25 percent discount for any resident of upper-middle-income countries, lower-middle-income countries and low-income countries (“LMIC” based on the World Bank Classification).

Individuals registering for more than one paid program at full price will receive a 15 percent discount (use coupon “2ormore”). A 15 percent discount is also offered to organizations sending three or more paid program participants (Contact us at for more information).

(Please note discounts cannot be combined)

This product is currently out of stock and unavailable.