Strategic Communication in Public Health (SI 18)

Registration for this program is closed

June 18-20, 2018
-Monday, 9:00am-4:00pm
-Tuesday, 9:00am-4:00pm
-Wednesday, 9:00am-3:00pm

This course focuses on the development and execution of a communications strategy for a public health organization responsible for a community-based intervention, featuring a review of basic theory and research that informs the health communications process. Participants will identify a public health intervention for which they want to develop a communication plan. They will also develop a communications strategy and prepare several media executions to advance that strategy, including a pitch letter with infographic, press release, commentary/editorial, letter to the editor/online blog, scheduled press event, social media platform (i.e., Twitter feeds, Facebook pages), interview, elevator pitch, video, and prototype of a mobile app.

PHX provides a 25 percent discount to students, SPH alumni, and BU faculty and staff. We will also offer a 25 percent discount for any resident of upper-middle-income countries, lower-middle-income countries and low-income countries (“LMIC” based on the World Bank Classification).

Individuals registering for more than one paid program at full price will receive a 15 percent discount (use coupon “2ormore”). A 15 percent discount is also offered to organizations sending three or more paid program participants (Contact us at phx@bu.edu for more information).

(Please note discounts cannot be combined)