Strategic Communication in Public Health (SI 18)

Registration for this program is closed

June 18-20, 2018
-Monday, 9:00am-4:00pm
-Tuesday, 9:00am-4:00pm
-Wednesday, 9:00am-3:00pm

This course focuses on the development and execution of a communications strategy for a public health organization responsible for a community-based intervention, featuring a review of basic theory and research that informs the health communications process. Participants will identify a public health intervention for which they want to develop a communication plan. They will also develop a communications strategy and prepare several media executions to advance that strategy, including a pitch letter with infographic, press release, commentary/editorial, letter to the editor/online blog, scheduled press event, social media platform (i.e., Twitter feeds, Facebook pages), interview, elevator pitch, video, and prototype of a mobile app.

PHX provides a 25 percent discount to students, SPH alumni, and BU faculty and staff. We will also offer a 25 percent discount for any resident of upper-middle-income countries, lower-middle-income countries and low-income countries (“LMIC” based on the World Bank Classification).

Individuals registering for more than one paid program at full price will receive a 15 percent discount (use coupon “2ormore”). A 15 percent discount is also offered to organizations sending three or more paid program participants (Contact us at for more information).

(Please note discounts cannot be combined)

This product is currently out of stock and unavailable.